Marketing Mix Cafe Coffee Day Essay

The leading coffee chain across the world, Cafe coffee day has several products which appeal to the Indian audience and it has a price which is very much affordable for the upper middle class of India. The promotions are amazing and it has numerous retail outlets which are growing in number across India. This article discusses the marketing mix of Cafe coffee day. Product: Cafà © Coffee Day product mix constitutes a wide range of products that appeal primarily to Indian coffee and snack lovers. Products have a decided Indian taste to it – be it food or coffee. Most of the eatables have been adopted to meet the Indian taste buds like samosa, biryani, masala sandwich, tikka sandwich etc. Thus they have been trying to capture the Indian taste along with classic coffee.The best selling item in summer is frappe, which is coffee and ice cream blended together. The young people favor it. In winter it is cappuccino. Their merchandising includes funky stuff like t-shirts, caps etc. Price: Considering that Cafà © Coffee Day knows its major customer lies in the bracket of 15- 29,it has tried to derive a policy whereby it can satisfy all its customers. The price for a cup of coffee ranges from Rs.45 to Rs 80. From the time it first started its operations, therehas been only minor changes in the pricing policy of Cafà © Coffee Day. The changes havebeen mo re due to the government taxes than any thing else Place: The strategy CCD has adapted is to place a cafe in every possible location where some business can be generated.This is a prime factor in determining the success of a retail chain. Cafà © Coffee Day looks to cater to their target market with strategically located outlets. Their outlets are generally located in High Street/ Family Entertainment Centers, gas stations, near Collegesetc . Promotion: CCD is involved in all the areas of serious consumer passion like: Television:Cafà © Coffee Day held a contest around a very popular programme on Zee English calledFriends. All the six lead characters are shown often visiting a coffee shop.They have tied up with Channel [V]’s Get Gorgeouscontest. Tie-ups:Besides that Cafà © Coffee Day also tie up lot of the youth brands. So they have a contest going on with Levis,another one with Scooty, Liril, latest one with AirtelFriends. Association with movies:CCD can be seen in movies like Khakhee and Mai Hoon Na Sales Promotion:Cafà © Coffee Day uses special ‘Cafà © Citizen Card’ for rewarding Cafà © Coffee Day’s customers. It is a loyalty program to gain new customers and retain the existing ones. Process: The ordering and delivery process in CCD was earlier based on self- service. But now in most its coffee shops the waiter comes and takes away the order and delivers the order on table. Physical evidence: a)Logo , image, brand: Cafà © Coffee Day has used bright red and green colors in its logo. RED stands forleadership , vitality,passion for coffee. The GREEN stroke harks back the coffee plantations that they own.Cafà © is noticeably larger in the logo to denote that Cafà © Coffee Day pioneered thecafà © concept in India way back in 1996.The font looks as though the letters have congealed out of a liquid. b) Architecture and Decor:Largely wood and granite based interior with young colours of today,like limegreen, yellow, orange, and purple predominate. c) Literature:The literature provided by Cafà © Coffee Day is indicative of its youthful image. Themenus, posters, pamphlets are all designed to attract young and young at heart People: People at Cafà © Coffee Day believe that â€Å"People are hired for what they know but fired for how they behave†. Motivation and personal skill are laid emphasize upon. Their employees are like friend to the customer but at the same time th ey know about the international standards of hygiene and cleanliness and personal grooming.

Infection caused by bacteria

Infection are spread through different means : Stool Contact with blood Sneezing and coughing Airborne disease Contaminated objects Direct physical contact The methods to reduce the spread of infection Make sure that everyone clean their hand before and after having the meal, visiting the toilet and changing nappies with soap and water Make sure that all the toys and quipment used for child are safe and clean Throw away food that has gone bad Keep the surrounding clean Keep the kitchen neat and tidy Standard methods of washing hands : hand washing is the best way to prevent germs from spreading and to keep ourselves from getting sick .Good hand washing is the first line of defense against the spread of many illnesses, from the common cold to more serious illnesses such as meningitis, , influenza, hepatitis A, and most types of infectious diarrhoea. Some infections are caught when other people's dirty hands touch the food we eat. Hands and wrists should be washed with clean soap and w ater, using a brush if your fingernails are dirty.We should Dry our hands with something clean, such as paper towels or hot air dryers Identify when personal protective equipment should be used : Personal protective equipment (PPE) is special gear which is use to protect the wearer from specific hazards of a hazardous substance. PPE includes gloves, respiratory protection, eye protection, and protective clothing.Gloves should be worn whenever the possibility of skin contact with hazardous chemicals exists. When the possibility of chemical contamination exists, protective clothing, which resists physical and chemical hazards, should be worn. gloves should be changed whenever they become contaminated with the chemical. Make sure to check for pinholes before use, wash or decontaminate gloves before removing, and wash hands after removing.

Phantom of the Opera

The Phantom of the Opera, directed by Joel Schumacher , is an adaptation of the Broadway musical The Phantom of the Opera, music and book by Andrew Llyod Webber. The musical The Phantom of the Opera is based on the novel by Gaston Leroux. The movie stars Gerard Butler as The Phantom, Emmy Rossum as Christine, and Patrick Wilson as Raoul, in the leading roles. While watching the movie, you can't help but notice all of the spectacular sets. Each of the sets matches the time period perfectly and the details that are put into the sets is beyond mazing.The Phantoms underground lair is a great example of an exquisitely detailed set. The lights and the sets work together hand in hand to create an atmosphere of mystery and sadness. The lights depict the pre electric era when stage lighting was done with gas light. It provided a warm-looking environment. An example of this lighting would also be the Phantoms lair. While he uses an abundance of candles, those candles still create shadows in wh ich he hides his deformity. The costumes and make up in this movie are absolutely phenomenal.They portray the extravagance of the opera performers using bright and colorful make up and huge dresses, to the simple and lightly colored white dresses that Christine wears that represents her youthful purity and innocence. Christine's lack of makeup enhances her look of youthful innocence also. The Phantom, on the other hand, with his stark white mask, his black slicked back hair, and sweeping black cape represents the mystery of the character. The direction of this movie starts with it being well cast, especially the three main roles.The lead actors are realistically portrayed, while the characters taking part in the opera performance are more presentational. The gravelly sound of Gerard Butlers voice add s to the tragedy of his character, the Phantom. In the direction of the movie, Joel Schumacher aids with the development of his actors characters. One thing that stood out for me was wh en the Phantom leads Christine down to his underground lair, and all she's looking at is him. She is memorized by the Phantoms mystery and almost starts to fall in love with him.The overall theme of this movie is love goes deeper than what is shown on the outside. When Christine pulls of the Phantoms mask for the second time, she finally sees what his deformity is. The fact that she is not disgusted and appalled by what she sees shows that she really truly loves him for who he is and not what he looks like underneath the mask. The Phantom of the Opera is by far one of the best movies I have honestly ever seen. It has such a beautiful and powerful message that I think everyone can learn something from watching the movie. Phantom of the Opera The Phantom of the Opera, directed by Joel Schumacher , is an adaptation of the Broadway musical The Phantom of the Opera, music and book by Andrew Llyod Webber. The musical The Phantom of the Opera is based on the novel by Gaston Leroux. The movie stars Gerard Butler as The Phantom, Emmy Rossum as Christine, and Patrick Wilson as Raoul, in the leading roles. While watching the movie, you can't help but notice all of the spectacular sets. Each of the sets matches the time period perfectly and the details that are put into the sets is beyond mazing.The Phantoms underground lair is a great example of an exquisitely detailed set. The lights and the sets work together hand in hand to create an atmosphere of mystery and sadness. The lights depict the pre electric era when stage lighting was done with gas light. It provided a warm-looking environment. An example of this lighting would also be the Phantoms lair. While he uses an abundance of candles, those candles still create shadows in wh ich he hides his deformity. The costumes and make up in this movie are absolutely phenomenal.They portray the extravagance of the opera performers using bright and colorful make up and huge dresses, to the simple and lightly colored white dresses that Christine wears that represents her youthful purity and innocence. Christine's lack of makeup enhances her look of youthful innocence also. The Phantom, on the other hand, with his stark white mask, his black slicked back hair, and sweeping black cape represents the mystery of the character. The direction of this movie starts with it being well cast, especially the three main roles.The lead actors are realistically portrayed, while the characters taking part in the opera performance are more presentational. The gravelly sound of Gerard Butlers voice add s to the tragedy of his character, the Phantom. In the direction of the movie, Joel Schumacher aids with the development of his actors characters. One thing that stood out for me was wh en the Phantom leads Christine down to his underground lair, and all she's looking at is him. She is memorized by the Phantoms mystery and almost starts to fall in love with him.The overall theme of this movie is love goes deeper than what is shown on the outside. When Christine pulls of the Phantoms mask for the second time, she finally sees what his deformity is. The fact that she is not disgusted and appalled by what she sees shows that she really truly loves him for who he is and not what he looks like underneath the mask. The Phantom of the Opera is by far one of the best movies I have honestly ever seen. It has such a beautiful and powerful message that I think everyone can learn something from watching the movie.

The Honda Corporate Strategy Case Study

With reference to the Honda case study and also drawing on other examples from the Critical Issues course, what are the key theoretical and methodological issues in drawing general lessons from case studies of success? History is subject to interpretation; so are business successes and failures. However ex-post justifications of the latter have proved more profitable. This essay explores the theoretical and methodological issues in drawing general lessons from case studies of success, with particular reference to Honda's successful penetration of the US market in the 1960s. This essay offers a critical theory and post – modernist approach. Critical theory questions the central features of such recipes for success, the historical and social contexts from which they emerged and the purposes and functions that it may serve. Post – modernism can be seen as an extension of critical theory but has added the dimension of power to knowledge and argues that the two are no separable [Foucault]. In 1946, the Honda Technical Research Institute was established by Sochiro Honda and his partner, Takeo Fujisawa. Having succesfully established itself in the Japanese market, Honda entered the US market in 1959. By 1960, its Supercub model was highly successful. They then created a highly effective as campaign based on â€Å"You Meet the Nicest People on a Honda†. By 1964, it has dominated almost half of the US market. Later in that year, it required cash on delivery of shipments. As Pascale (1996) says, â€Å"In one fell swoop, Honda shifted the power relationship from the dealer to the manufacturer.† Honda's success has been analysed and three distinct explanations for its success emerged:  · The most prominent is the Boston Consulting Group (BCG) Report. The report states that Honda maximised experience curve economies – low costs at high production volumes. As a result, American and British motorcycle manufacturers withdrew from certain market segments.  · An interview with six Honda executives by Pascale, led to his conclusion that Honda was successful in Japan because superior design skills led to a better product. Honda was also seen has a ‘learning organisation' that adapted and responded quickly.  · Prahalad and Hamel introduced the concepts of strategic ‘intent', ‘stretch' and ‘core competence'. These they feel were the necessary factors for success. There are two competing views in strategy formulation: (1) the ‘planning' school, and (2) the learning school. For the ‘planners', strategy formulation is a deliberate, rational and linear process where ends are first specified. In this case, structure follows strategy. The ‘learning' school takes an adaptive and incremental approach. Strategy is a non-linear and complex process. Structure and strategy formulation are intertwined. Formulating recipes for success based on past success presumes that the future perfectly emulates the past. Common sense will tell us that this may not necessarily be true. Rhetoric will also infer the same. In a dynamic and competitive business environment, factors that affect an organisation will not be static. Consumers tastes change. In the Post-Industrial era, consumers were more affluent. Hence, they demanded more than a standardised product produced by mass-production. Firms had to change from a product oriented approach, of the ‘mass production era' to one that is market oriented [Ansoff, 1988]. Thus as Ansoff says, â€Å"†¦whenever the future environment is expected to be discontinuous, emulation of historical successes becomes dangerous†¦Ã¢â‚¬  [pp.135] A theory is formed ideas or concepts used to describe the world to better understand it. Ideas and concepts cannot be free from bias as they are conceived by people and people possess different ideologies, values, interests and preferences. What purpose does it serve? A theory is devised to serve certain purposes and functions. Theories on strategy are formulated, to a certain extent, to keep management consultants employed. There is a need to question the validity of such theories and the methodology employed to apply them. BCG's business portfolio analysis makes what is widely known as the ‘experience curve' assumption. This states that the costs of production should go down with cumulative physical output. Thus, the report reasons that because Honda has already achieved high production volumes in Japan, it had a cost advantage. But were Honda's production costs low because of high volume or because of it employed production methods that were more sophisticated? It also assumes that a business is a cash system, that is its cash flows depend on relative market share and industry growth rate. This allows the classification of businesses or products into four categories a ‘star', a ‘cash cow', a ‘dog' and a ‘?'. It assumes that the classification is relevant and applies to all business. Under these two assumptions, its strategic analysis and recommendations will be valid. However, as all models, it self-selects the kind of data that is compatible with it – in this case return on investment (ROI) and cash flows. The main problem with this approach lies with its narrow classification scheme, which may not capture the entire picture, such as the uniqueness and problems of a business [Mitroff]. ROI and cash flows represent only the financial dimension of a company. Other factors such as technology, reputation and life of the organisation have to be taken into account.

Spartan Women

Spartan women were given great privileges as they Involved their prominent sections In society In regards to education, family, religion and the economy, which soon became desired by women all over ancient Greece. Ancient historians such as Plutarch, Xenophobe, Aristotle, Plato, Euripides, Herodotus, Discusses and Aristotelian provide valuable insight to the girls, women and mothers of Sparta, as they left no records themselves. Plutarch famous Sayings of Spartan Women alms to promote a Spartan society where females play an essential role in the Indoctrination of their sons and where mothers are painted has brutal patriots.Women were perhaps the most important eater of Spartan society for many reasons and even so their most important role was to give birth to healthy sons for Sparta. They weren't allowed to spin or weave like women from other parts of Greece; such menial tasks were meant for the helots – state owned slaves. Source 2 (Plutarch on Sparta, p. 1 60) â€Å"When an Ionian woman was priding herself on one of the tapestries she had made (which was Indeed of great value), a Spartan woman showed off her four most dutiful sons and said they were the kind of thing a noble and good woman ought to produce, and should boast of them and take pride in them.This quote illustrates that for Spartan women, skills in handicrafts were not essential, and were not regarded as important as bearing healthier, stronger sons for the army. Xenophobe stated, â€Å"For free women the most important Job was to bear children. † In order to Inculcate the offspring with patriotism, the mother had to have the correct attitude herself. Spartan mother did rear their sons according to the customs and expectations of their state and society.They were proud of their role in shaping new generations of citizens as cited in Source 2, women who produce strong offspring's (sons) should feel superior to other omen and should be proud of their self righteousness. It implies tha t women with strong sons were strong themselves because it is believed that strong Spartan women and men create a strong offspring. ‘Great value' also suggests that sons were worth more than daughters, as sons are the only ones that can achieve the greatest honor in Sparta.Women were encouraged to display patriotism by sacrificing the men whom they loved and so highly did they prize the warriors med, that they are said to have said tears of Joy over the bleeding bodies of their wounded sons. Source 1 (Plutarch on Sparta, p. 60) â€Å"As a woman was burying her son, a worthless old crone came up to her and said: ‘You poor woman, what a misfortune! ‘ ‘No, by the two gods, a piece of good fortune,' she replied, teacake I bore him so that he might die for sons, they took pride in the bravery that had led to that fate.The women were ordered not to mourn, to suffer in silence during their son or husband's death. The character of Spartan women is marked with uncomm on firmness. At the shrine of patriotism they immolated nature. Undaunted bravery and impeached honor was, in their estimation far beyond affection. If a son came home from Sparta without his shield the mothers wouldn't tolerate a son's act of cowardice and dishonor to Sparta. Sources tell us that a Spartan woman killed her son, who had deserted his post because he was unworthy of Sparta. She declared: â€Å"He was not my offspring†¦ Or I did not bear one unworthy of Sparta. † The education of women was a uniquely Spartan concept within the polis, Spartan women were well educated and brought up in an orderly fashion to become proper mothers for the state, manage killer (state-owned property) and partake in religious festivals. As Spartan boys were surrendered to the agog (Expatriate training program) Spartan girls remained at home with their mothers to get educated, learn reading and writing, as well as being organized into bands for team games and choral singing.In thes e bands they were taught, and had to regularly perform, choral lyrics of myths that had been immoralities through ancient songs and poems. Many of these poems would have come from the Parthian (a collection of work composed by Spartan poet Oilcan). Girls also learned the basis (a form of dancing/exercise where the girls do rump Jumps). Whilst in these bands the Spartan women also trained in gymnastics and athletics, such as running, wrestling and Javelin throwing. Spartan women of all ages were encouraged to mix and train with the Spartan men and enter sporting competitions to get fit and strong.Plato commented on the Spartan women's education: â€Å"there are not only men but women also who pride themselves on their education; you can tell that what I say is true and that the Spartan have the best education in philosophy. † The reasoning behind this idea of physical training is that while Spartan women trained with Spartan men, the men old choose the strongest woman and marr y her because if both parents were strong and healthy then they are more likely to give birth to a strong and healthy child, which was of great importance to the Spartan men and especially women as demonstrated in source 2.Spartan women had a great deal of influence and power on Sprat's economy. They were the ‘men' of Sparta when their husband and sons were at war or at the agog. The Management of killer was an essential skill for Spartan women. As each expatriate owned a killer, the killer would be inherited by the wives and mothers of Sparta to raise their sons who would eventually inherit the killer. This means that they controlled the family wealth which affected the entire Spartan agricultural economy which there fore shows there power on the economy and therefore on Sparta.Spartan male citizens were dependent on their wife's efficiency to pay their â€Å"dues† to the cystitis. The management of the killer was not Just a responsibility which separated them from wom en from other Greek cities, this role was a crucial element in the Spartan economy. In Athens and Greece poorer women worked on Sparta, as manual labor and handcrafting was seen as an act for the helots only and his is also exemplified in source 2 as the Spartan women doesn't have time to do low acts like handcrafting and manual labor. Her main goal is to produce healthy and fit children and manage the Spartan economy.Aristotle disapproved of the power women wielded in Sparta, especially in the economy, and felt it contributed strongly to the downfall of the once mighty polis. In his writing he frequently mentioned that the trend to give women economic power could lead to a contrariety, a government controlled by women. Growth in economic prestige and immense power is apparent wrought the story of Princess Kinas, the daughter of King Archaisms and champion of two Olympic chariot team races. This wealthy equestrian expert was the owner of a twice Olympic champion chariot team (396 an d 392 SC).She dedicated a statue to herself at the Olympic sanctuary in Olympus. Which according to historians indicates that, â€Å"To compete was a mark of wealth, since horses require a great deal of grass and grazing land is not plentiful in Greece† and this tells us that as a result â€Å"women had effective control of plentiful wealth. † Archaeological evidence provides us with a deep understanding of how important he role of religion was in Sparta and to Spartan women. Evidence comes from the sanctuary of Artemisia Orator, here hundreds of votive offerings were found and the majority of them were lead figurines in the shape of women.Theories suggest that it is linked to childbirth. This theory suggests that pregnant women would make these offerings for three purposes: either to ask for a successful childbirth as many women died from giving birth in antiquity, to ask that they bear a strong and healthy son, fit to become a warrior of Sparta or to make offerings t o the goddess Aphrodite Hear, when their daughters were married. According to Plutarch, Ulcerous stated that only women who had died giving birth would be allowed to have a marked grave – further archaeological evidence reinforces this custom.This shows how important childbirth was to the Spartan in that â€Å"only women who lost their lives to perpetuate the state were honored as heroes. † Yet it is also possible that the female-shaped figurines represented the understanding of importance and deep respect for the ‘maternal figure' in Spartan religion – as the Spartan took up many female gods from Greek mythology. At the temple of Athena of the Bronze House there are numerous bronze tastes of Athena and Aphrodite, typifying the importance of matriarchal figures in Spartan religion.

Give a concise account of the origin and development of arcades Essay

Give a concise account of the origin and development of arcades. Explain their significance in 19th and early 20th century archi - Essay Example Arcades changed this, as they provided shoppers a comfortable atmosphere to shop. The consumers were sheltered from the elements in the shopping arcades, while being given a leisurely place to browse. While the true arcades did not come into being until the early 19th Century, they have their origins in Muslim bazaars, which were enclosed spaces where people could gather and shop. These bazaars enclosed not just shopping, but mosques and schools. The arcades were modeled after these bazaars, as the arcades provided the same service to consumers as the bazaars – shelter from the elements, and a collective meeting ground. The arcades flourished throughout the 19th Century, then fell out of favour in the 20th Century, as fewer buildings were constructed symmetrically with a narrow alleyway between them. Officials by then had recognized the health hazard of tightly compacted spaces. Although the arcades diminished, they did not die, as the writings of Walter Benjamin revived inter est in them. Benjamin saw the arcades as being a way to provide insight that might elude us in our waking hours, as he thought that they provided â€Å"rare shafts of insight [to] illuminate the ruins of our energies that time has passed by.†2 One can now shop in enclosed spaces in both shopping malls and modern-day arcades. The Donegall Arcade in Belfast is just one example of a modern-day arcade. This essay will trace the origins and characteristics of the arcade, explain why they were important to urbanism, how Walter Benjamin reconceived them, and how they are a part of the modern-day fabric. The Social History of the Arcade The arcade, according to Geist (1983)3, has its origins in the Islamic Bazaars (Figure 1).4 Figure 1 – Islamic Bazaar Source: Geiste, J. Arcades. London: MIT Press, 1983, p. 5 These bazaars were building complexes that were necessitated by the hot desert sun of the Muslim countries, The architecture, and Muslim life, â€Å"unfolded only in the courtyards.†5 Geist (1983) states that the arcade came into fashion because there was a need for streets that were clean and free of danger. Around 1800, according to Geist (1983), Parisian streets were dangerous and of threatening proportions. Pedestrians were threatened by the carriages and the cars on the poorly designed medieval streets. The streets were also turned into mud by the rain. Thus, there was a need for pedestrians to walk on clean sidewalks that were out of the elements. Koloff (1849)6 states that industry was the reason for the arcades, because industry was the reason why the streets were becoming so crowded. Retail trade withdrew from the city towards what would now be known as the suburbs, and the inner city had to compete with this exodus. The arcade was thus born out of necessity. Large clusters of buildings, which surrounded heavily populated streets, were cut through so that the pedestrian could get out of the crowded streets. In the passageway was comm erce - merchants would set up booths to hawk their wares.7 The closed arcades came next, in which the pedestrian could feel that he had set foot in another world that was always dry. It was always warm in the winter and cool in the summer, and never dusty or dirty.8 Geiste (1983) states that the two arcades – the closed and open – appeared at the same time. The open arcades were used for manufacturing and

The Artwork Soft Calendar for the Month of August, 1962. Metropolitan Assignment

The Artwork Soft Calendar for the Month of August, 1962. Metropolitan Museum of Art in New York City - Assignment Example One must wonder why the artist uses the particular medium that he does—especially since it is quite strange. â€Å"Soft Calendar for the Month of August, 1962† is basically canvas filled with shredded foam rubber; it’s painted with Liquitex and enamel. Now, Liquitex, as one understands it, is primarily a plastic paint—which we now know as acrylic gesso. Gesso is what artists usually put on their canvases in order to prime the piece of artwork with paint. So, it seems rational that Claes used Liquitex, perhaps for a first coat. Then, he most likely next applied enamel, which leaves a decorative and glassy coating. It’s a type of paint used for modeling (such as miniature toy plane replicas, etc.). One must ask why the artist uses this particular medium besides why he actually uses the types of paints—and rather, why does he feel this is the best way to represent his art? Perhaps this was the easiest way to paint shredded foam rubber. It must h ave taken some masterful skill to form the rubber just the way he wanted it, because the rubber numbers on the calendar look like dough. The advantages of working with acrylic gesso would be that the first coat would dry easily. The limitations of working with enamel include the fact that enamel takes a longer time to dry. III. Style Elements of the composition work to constitute the artist’s style, much in the way that putting a bunch of puzzle pieces together creates a whole picture. As for what movement within which Oldenburg was working, he was clearly in the realm of various possible categorizations: Modernist, Abstract Expressionism, and Pop Art. It’s possible it might have even been more than one style blended together. At any rate, â€Å"Claes Oldenburg's highly individual figurations make him one of the leading protagonists of Pop Art† (Osterwold 193). Pop art, short for popular art, was at its heyday in the ‘60s, along with the likes of Roy Licht enstein and others. Unmistakably, as one can see below, the calendar for the month of August of 1962 starts with the number â€Å"29,† as that was the day of the week from the previous month of July in that particular year. One also may note that the August calendar of 1962 ends with the number â€Å"1,† because the last day in the calendar was September 1st of 1962—according to the painting. The numbers and letters almost look like baked bread dough rising. More is forthcoming about why this painting looks like it does, in the next section regarding the context of the painting. IV. Context One should examine also, the context of the work. This was painted in the 60s by Claes Oldenburg. He was born in Sweden in 1929, but is an American citizen. It’s uncertain exactly where he painted it, nor with what other works it would be in conversation with unless one talks about this painting being a type of conversation piece in the context of Pop Art. All of the f irst days of the week on the calendar are painted red, while the other days are white. One is unsure whether the colors or this particular month held any kind of cultural or historical events or issues which the piece is addressing. To be sure, Soft Calendar for the Month of August, 1962 is definitely riveting. It makes you ask why a thousand times. Why are the first days of the week painted red, and the rest white? Why do these numbers look like rising bread dough? And so forth and so on. It is a discussion that must be had. V. Conclusion

Banking Essay Example | Topics and Well Written Essays - 1250 words

Banking - Essay Example Although a preferred means of solving the inherent challenges in the current banking industry, the reality is that it has its own disadvantages, as discussed in this essay. According to economists, there are a number of benefits of banks consolidation. One of these advantages is increased efficiency in the banking sector. Consolidation eliminates geographical restrictions in the banking industry, exposing it to high levels of competition, driving out all inefficient banks from the industry. This is not the only way of ensuring efficiency in the banking sector; moving to larger banking organizations too increases their levels of efficiency due to economies of scale and scope of work. Since consolidation increased the diversification of the loan portfolios by banks, thus lowering the probability of a future banking crisis. Mergers and acquisitions in the banking industry are economical, providing banks with an opportunity to minimize their expenditures. In the event of a merger, there is closure of overlapping branches, laying off any unnecessary staff, and sale of unwanted capital goods, thus minimizing some of the operational expenditures while at the same time creating some of income for the bank. Merging also increases sales volumes of banks’ products, especially when done from a central branch. One of the major advantages of consolidation in the banking sector is market diversification, creating new geographical markets. With these new markets is an increase in business revenues. Bank mergers additionally create stronger market power, changing the pricing offered by the banks. Although argued as a means of beating the inherent operation problems in the industry, consolidation faces a myriad of drawbacks. Critics of this form of banking fear on the elimination of the smaller banks from the banking industry due to acquisitions. Not only do the investors lose in such instances; small businesses too lose their source of funding. Large business organizatio ns seek funding from large banks while small businesses seek for funding from the small banks. If large banks acquire the small banks in an effort to minimize competition, small businesses lose their source of funding. If this trend persists, the banking industry risks suffering from domination by a few banks. This makes the banking industry less competitive, reducing the quality of services provided to the customers. Some of the economists however argue that this does not have any significant effects on the industry, since there is freedom of entry into the market, and thus balances the equation of competition. Differences in the working cultures of the merging banks could lead to failure of these mergers. In their initial stages of merge, different businesses suffer from increased operational costs, for instance resultant from communication differences. Although experts argue on the efficiency of creating bank mergers, the reality is that when a merger takes place, managers face m ore vast and complicated organizations, exceeding their usual capacity. They may lack the essential expertise required in the field, reducing such bank’s efficiency. Some of the experts argue that the creation of stronger markets provides the banks with an opportunity to exploit their customers. Strong markets mean that there are reduced

Recruitment of Children as Soldiers in Sub-Saharan Africa Research Paper

Recruitment of Children as Soldiers in Sub-Saharan Africa - Research Paper Example African continent experienced frequent civil conflicts especially in the sub-Saharan region such as Rwanda, Liberia, DRC and Burundi, just to mention but a few. In this war torn region, the harrowing development is that children are used as sex slaves. One of the groups in Africa that recruit minors as soldiers are the Lord’s Resistance Army (LRA) govern by Joseph Kony. For more than two decades, this rebel group has fought the government of Uganda and has recruited minors in this war. Their leader, Joseph, has over the period replenished his war force by abducting young people to recruit. This has been his primary means of maintaining his small army group over the years because the local community has shown little or no support. The minors abducted are then taken to southern Sudan to receive harsh-seasoned training. Cases of body mutilation using machetes were reported where the LRA undertook forceful recruitment. This was common whenever the victims developed resistance. It is, therefore, important to note that the victims are recruited by means of coercion such as forced recruitment and compulsory conscription.The latter may involve identifying the victims using their date of birth.In cases where abduction was employed such as Ethiopia, the rebel groups used to besiege a public place such as marketplaces and select the victims using eligibility criteria. . In cases where the victim demonstrated resistance, the rebels would apply brutish techniques aimed at weakening and subduing them.

Corporate Ethics & Corporate Social Responsibility Essay

Corporate Ethics & Corporate Social Responsibility - Essay Example 2000). According to the definition, companies should commit themselves to behave in an ethical way and should also ensure that they contribute towards economic development and also ensure that its workers, the local community and the society at large. Even though no direct reference to profitability is made, it can be understood from the words 'contribute to economic development' is indicative of the fact. This definition is nearly a decade old and the scope of CSR has taken a much bigger dimension with the passage of time. According to the publication, CSR, from peoples perceptions across the globe should have, to name a few, a concern for future generation, concern for the environment, transparency, a global outlook and partnerships with other organizations in furthering its obligations. For more clarity a more contemporary view is also given here. "CSR covers all aspects of corporate governance. It is about how companies conduct their business in an ethical way, taking account of their impact economically, socially, environmentally and in terms of human rights. This moves beyond traditional business stakeholders such as shareholders or local suppliers." (Corporate Social Responsibility: What is CSR 2006). What all this ultimately suggest is that CSR is gaining in scope and importance and will continue to do so in the future with newer and additional responsibilities being added. Stakeholders: For any organization to grow it has to see that its stakeholders are well looked after. It is easy to say, but a difficult thing to achieve. Stakeholders include everyone who is having a direct or indirect interest in the affairs of the organisation. It means that a diverse range of people with... The researcher also gives some concluding remarks on the topic. It is stated that global capitalism has no impact on the education sector in the UK. Corporate social responsibility will remain the same because a privatized sector will tend to behave in the same way across different sectors. It is profitability and free market enterprise that ultimately determines CSR. Primary and secondary education is necessary and compulsory to every citizen and hence it is better that it remain in the public sector. The researcher presents the view given by Friedman that education, especially primary education is compulsory. A privatized sector will not be able to give quality education at low prices or for free. The university level education can be privatized but under the following conditions. All universities have to be given autonomy as far as syllabus and teaching methodology are concerned. The UK has a long history of distinguished institutions and there would be no lack of experience in cr eating quality syllabus and methodology. State funding can remain, but there is no harm in allowing privately owned universities in the country. Such institutions should be registered as not-for profit societies. Initiatives can be taken up by philanthropic and visionary businessmen. Such organizations will have a greater sense of responsibility than organizations formed for profit. To conclude, the researcher states that whatever the outcome be, education should have quality and should be affordable to everyone at least in the early periods.

Cross-functional Communication Term Paper Example | Topics and Well Written Essays - 3500 words

Cross-functional Communication - Term Paper Example The intention of this study is communication as one of the vital management activities upon which most of its functions are based. This is a medium that links human resources and organization formally and informally through various channels/media. Successful organizations follow well-established modes of communication through which they prescribe and describe organizational policies, procedures, systems, and work processes; through these media, managers ensure organizational goals are accomplished through their employees; these communication modes also help in delivering organizational ideas to the customers and also in earning customers. However, these formal and informal modes of communication have specific functions in specific areas. Linking these specific functions to the benefit of all organizational areas is the aim of cross-functional communication, which has become extremely important for organizations to sustain and compete in contemporary business world that is driven by f ast-paced communication processes and globalization. Basically, a business encompasses various organizational activities such as operations or production of gods/services, human resources management, marketing and sales activities, finance and budgeting, technology and systems development, and research and development. To perform these activities, management carries out five main functions namely planning, organizing, leading, and controlling in every organizational activity. Organizational success depends upon the amount of profits generated through employees’ contribution, effectiveness of technology, systems, procedures, marketing and sales activities. ... functional communication to management: Basically, a business encompasses various organizational activities such as operations or production of gods/services, human resources management, marketing and sales activities, finance and budgeting, technology and systems development, and research and development. To perform these activities, management carries out five main functions namely planning, organizing, leading, and controlling in every organizational activity. Organizational success depends upon the amount of profits generated through employees’ contribution, effectiveness of technology, systems, procedures, marketing and sales activities. This means all organizational activities have to be efficient in order to achieved desired outcomes and profits. Moreover, each of these organizational activities is meant to complement each other in their objectives and work together so that overall organizational efficiency is constantly improved. In this sense, communication between di fferent functions becomes strategically important for information sharing, understanding and providing feedback so that every function obtains information, uses relevant information from other departments and also improves upon developmental areas. From operations perspective, various operational activities within the function require cross-functional communication besides cross-functional communication with other departments. The theory of constraints (TOC) postulates that most of the constraints in organizational functioning originate from policies and not physical entities. The policies tend to create obstacles, which are hard to identify and/or break, unlike physical entities (Dettmer, 1997). In addition, the TOC emphasizes the need for clarity before attempting to identify causes and

As the Arabs see the Jews His Majesty King Abdullah, Essay - 1

As the Arabs see the Jews His Majesty King Abdullah, - Essay Example tant history of Palestine is vague, King Abdullah in his 1947 letter asserts correctly that the awarding of it to the Jews by Britain, helped along by America, is one of history’s most dubious and inequitable actions—the giving of a gift neither the English nor the Americans had the right to offer. Taking each of his arguments in order, the charges of Arab anti-Semitism are clearly out of context and seem suspiciously part of the Zionist plan to use the tragedy of the Holocaust as justification for the takeover of Palestine. Rubin (1987) writes, â€Å"Among large and increasing numbers of U.S. Jews, the ideal view of Israel... of a poor little Israel that is surrounded and threatened by big, hostile, anti-Semitic Arab countries has been drastically changed to something much closer to the reality† (12), a reality that existed then as it did today. Clearly history recalls that the tribes of Israel lived, thrived and prospered with other tribes all over the Middle East. That there is evidence they were somewhat subjugated in Palestine at some period in the middle ages had little to do with their ultimate Diaspora to the European continent, and even less to do with their modern claims on Palestine as â€Å"theirs.† If any enmity exists it is more likely over argument s as to the location of the Temple Mount as Jewish sacred land, and the over the years it also became important to the Moslem religion. It seems then that the real enmity has more to do with religious claims than toward a certain group. Even Rubin (1987) suggests that the new anti-Semitism may be, in reality, anti-Zionism, a quite different matter. As the King points out, the Jews thrived in Spain under the Moors (Abdullah, 1947), until, that was, Christians eventually drove them out or killed them during the Christian sponsored Inquisition. The King points out correctly that it was European Christians, not Arabs who persecuted the Jews, a persecution that culminated in the Holocaust. The King makes an

Feuerbach's theory of religion Essay Example | Topics and Well Written Essays - 1250 words

Feuerbach's theory of religion - Essay Example According to Feuerbach, man is an entity that needs an objective to live for. In order to know that, it is essential for a man to know himself. Once he gets to know himself, he can understand his objective in life.The qualities of human beings that they are proud of the most are the power of thought, the power of will, and the power of heart i.e. love. The power of thought enables a man to differentiate between right and wrong. The power of will is the freedom to do anything and the power of love is what keeps the human beings from killing each other. If a man has these three powers to an absolute degree, he is thought to be perfect.The human mind is very limited and his ability to think and perceive is also limited. Therefore, every man has some ability that he perceives to be perfect and is contempt with it. His limited mind makes him unable to realize his limitations. The three qualities are, of course, intangible and they need to be objectified. These are the qualities that are p resent in human beings but in different quantities and magnitudes. Feuerbach argues that these qualities are attributed to a separate being and then it is placed at a distance. This perfect being is then called God and worshipped. Man wants to be like God and spends his life trying to attain His abilities. The objects of a man govern and direct his thought process and, ultimately, his nature. Religion objectifies the good attributes and makes it possible for human beings to follow a defined objective for their lives. The concept of God lies in a man’s heart. The mind perceives things and tries to make them meaningful by thinking rationally. The eye sees things as they are and sends the image to the mind. It is, therefore, only the heart that can bear the concept of God. Monotheism requires a man to put faith in God. If a man tries to think that what exactly is God, he would always find himself perplexed and confused. It is because God is superior and without limitations while a man has a limited mind. Monotheism links a man’s heart to God and governs his life. According to Feuerbach, a man’s God is his thoughts and his morals. What the concept of God does to a man is it governs and directs his life. Therefore, what a man does and what he prioritizes define his religion and his God. God is a man’s expressed nature that is visible to everyone. Wh at a man loves secretly and which is hidden from others is his religion. Feuerbach believes that if a man is conscious of God, he is conscious of himself. Therefore, the concept of God is generated just for the sake of understanding oneself and religion is a source of self-knowledge. God stands in supreme power and perfection in monotheism. A man needs to be presented with an imagery of a God. Monotheism requires a man to believe in God that is invisible. Religions mostly provide a man with an imagery of God which helps a man to mould his life and follow a virtuous path. Monotheism provides this in the shape of teachings of God. The curious nature of man drove him to create idols in early times because he was desperate to see what God might look like. According to Feuerbach, man followed and prayed to his own nature in those times. Idolatry is still seen in Hinduism. The divine attributes that are given to God in religion are, in fact, the attributes of humans themselves. According to Feuerbach, â€Å"You believe in love as a divine attribute because you yourself love; you believe that God is a wise, benevolent being because you know nothing better in yourself than benevolence and wisdom; and you believe that God exists and that he is therefore a subject†¦Ã¢â‚¬  The attributes that are perfect in the eyes of human are attributed to God. The limited human mind cannot think of other attributes that might be better than those that are in a man himself. God is no more than a synthesized entity of all the perfect qualities that are perceived by a man to be perfect.

Cross National Perspectives on Education Essay Example | Topics and Well Written Essays - 2500 words

Cross National Perspectives on Education - Essay Example to one thing; that since it determines our lives to great extents, then the quality of our lives is directly dependent on the quality of education we get exposed to. This study text will analyze education issues on a cross-national perspective by comparing education in the United Kingdom and Japan while focussing on dominant affecting factors such as the cultural, political, and educational contexts. There exist broad parities of issues critical in determining cross-national perspectives and international education. Internationalized education may refer to transcend of national borders by one in seeking for cross-border education, and again, it may refer to the preparation of scholars to be active contributors to the interconnected globe (Wiseman 2005, p.6). Either of these definitions is driven by different values such as international communities, globalisation, market economies, and the profile of finance to mention but a few. In a collective perspective, education is in most cases driven by internal affairs which remain the duty of authorities at institutional levels such as the government (OECD 2003, p.62). In a governmental context, this will be further determined by factors which construct the ability of the government’s influence which is solely its economic performance, thus its profile of finance. Governments understand that low quality education frustrates the strides of applying education as a boost for economic development and growth, and this would in the end lead to an underperforming state in this highly globalized instant of time (Eicher & Bailey 2002, p.32). Therefore in enhancing the goals of education, governments are one, redefining the traditional approaches of providing educational. These include financial increment and providing measurable educational behaviours, competencies, knowledge, and skills. In addition, and most importantly, depicting much interest in achieving education that can be weighed at international and cross-national

Professional Development and Management Essay Example | Topics and Well Written Essays - 2000 words

Professional Development and Management - Essay Example With the growing competitors in the business world, it has become vital for every business to implement steps that would help them in maintaining their competitive position and also facilitate them in attracting more customers towards the business practicing effective product development (Johnson & Kirchain, n.d.). The main objective of this paper is to provide a detailed analysis of the company that would help in to improving their ethical standing and approach to environmental sustainability through product development of the biscuits category of product of the company. Discussion Current Products Desirability Relative to the Market Egyptian Company for Foods commonly acknowledged as BiscoMisr is determined to be one of the well-known local manufactures of biscuits along with confectionary products. The company’s products are also sold under various brand names that mainly comprise cakes, uncoated wafer, chewing gums and cocoa products (Diaspora Interactive Media, Corp., 200 9). It has been recognised that the company has conquered nearly 41% of the biscuit market in Egypt. It has been further viewed that the retail volume growth of biscuit market has slowed down in the nation. It is measured that the growth rate that was 7% in the year 2010 slid down to only 4% in the year 2011 and continued over the first half of the year 2012. The vital reason which has been identified as the key constituent for the slow growth in the biscuits’ market has been the fact that a substantial proportion of customers have started to prefer consuming homemade snacks as they believe it to be healthier (Euromonitor International, 2012). In this regard, it can be stated that the desirability of the product from the part of the consumers is derived upon having a healthy product within affordable cost. Identify Market Opportunities North Africa is recognised to be one of the most preferred destinations amid the others emerging markets globally (Bloomberg L.P., 2013). With in the Fast-Moving Consumer Goods (FMCG) industry, every organisation is establishing strategies and programmes that would help them to get acclaimed in one of the largest and fastest growing populations in the world i.e. North Africa, resulting in increasing the consumers demand for new goods. Considering the aspect of bakery industry within the nation of Egypt, it has been ascertained that in recent years, the growth of biscuit sale has dropped considerably as people have started to prefer consuming homemade biscuits and cookies as they find it expensive to buy it from the market. Table 1: Egyptian Confectionery Sales by Retail Channel (Bryant Christie Inc., 2009) Such a trend has primarily resulted from the slowdown of the currency value of the nation, making the import of raw materials more expensive and compelling businesses to raise their product price. However, it is worth mentioning that according to an estimation done by Oxford Business Group (2013), 70 to 80 present of the sales in the confectionary market come from products

This assignment invites you to explore some of the theoretical

This invites you to explore some of the theoretical underpinning of SFG, as presented in the literature - Assignment Example 15). Micro issues are grammar and punctuation-related in essay writing. Syntax is the procedural term used to define sentence structure. Bad syntax is brought about by badly ordered sentences with no apparent and concise meanings. Inappropriate use of tenses is another micro issue that can be avoided with the introduction and discussion of other people’s judgment using present tense, and using consistency within the sentences. Prepositions are other grammatical features that are frequently misused (Barton, 1999, p. 41). Describing the position and movement, prepositions the state used in the sentence should always be double-checked because they always seem correctly used, even when they are not. Colons, semi-colons, apostrophes and speech marks are marks that can be evaded to keep of unnecessary grammatical errors (Forster, 1981, p. 27). Issues in essay writing feature grammatical, punctuation and syntax aspects that often require double-checking after writing. Advice, guidance, and interactive sources from the reference list can be used to guide the writer on aspects of the topic of the essay (Forster, Mohan & Hector, 2003, p. 13). Developed as one entity, everything developed within an essay should be authored with originality to avoid plagiarism. Grammatical and syntax issues are a vital part of the essay and should be consistently observed by the writer when proofreading the written work (Barton, 1999, p. 46). The four are phonetics, words, sentences and text (Kinoshita and Lupker, 2003, p. 3). The phonetic is the spoken sense of the language and words are a combination of letters to make a meaning as a group sentences are grouped words that give meaning as a group. The texts are a combination of sentences that make meaning. With language we are able to communicate what is going on in our minds in order to understand ourselves and the other persons better (Kinoshita and

Entry into Foreign Market Essay Example | Topics and Well Written Essays - 1500 words

Entry into Foreign Market - Essay Example This desire for expansion outside initial business setups seeks to enhance production and supply of goods to more potential consumers. Increase in consumer population translates into a corresponding increase in revenue generation. This means that international corporations wanted to increase their customer base; hence established business facilities within international markets. Tielmann (2010) says that despite the fact that most business environments are present within a free market settings, other factors still play a significant role in starting and developing production and sales activities within such settings. Therefore, business organizations wishing to expand into new markets should adopt appropriate strategies in order to achieve marketing success. From a practical perspective, entry into a new market needs systematic approaches depending on the internal and external factors surrounding the company. Typical internal factors include a company’s efficiency in managemen t, availability of resources for expansion and the culture of its business operations. On the other hand, external factors include those elements lying outside the control of company’s management. According to Erkan (2011), these include social, political and economic factors prevailing within the new market. The nature of internal and external factors acknowledged above could either smoothen or toughen a company’s entry into a new market. In the context of marketing terminologies, effects on the environment could narrow down to aspects of risk, cost and magnitude of control that an organization experiences upon entering a market segment. In the process of determining as to whether entry into a new market will be successful, company managers select appropriate strategies that will produce the best desired outcomes. Upon thorough analysis, some organizations may decide to use indirect market entry, which involves export of manufactured products into the new markets usin g existing supply channels. On the other hand, a product manufacture may use direct entry method by a partnership with agents already present within a new market environment. In this regard, the operational thesis statement postulates that Myanmar oil industry is a potential market for Cameron’s production equipment. Institutional Strengths and Risks Having appreciated the theoretical framework of new market entry, we will conduct a real life analysis on Cameron International Corporation. This organization has successfully entered other new market in the past. Erkan (2011) says that currently, Cameron International Corporation is undertaking its business operations in approximately 100 countries around the globe. Its expansion strategies have yielded fruits; hence there is a growing desire to venture into other virgin territories. This time, Cameron International Corporation has identified Myanmar, a reforming South Asian nation formerly known as Burma, as its target market. In the year 2010, the company posted a profit of approximately $ 500 million. This profit resulted mainly from its operation within the US market. Cameron Corporation deals with production and supply of equipment used in oil and gas productions around the globe. In this case, the organization decided to venture into the South Asian nation in subject since Myanmar has prospectus profile in terms of oil and gas resources. In the past, the nation had a dented history of human

A situation where your INTERVIEW and ASSESMENT skills, or those of a Essay

A situation where your INTERVIEW and ASSESMENT skills, or those of a nursing colleague, were integral in identifying a patient problem - Essay Example This was a clear indication that the patient had side effects from the vaccine. This got me ruling out Schizophrenia disease. A child that has immunization and had fever among other symptoms showed that the vaccine had set off damage to pre-disposed mitochondrial disorder (Fredericks, 2008).This was an autistic-like feature. I had to diagnose the patient again to look deeper into the potential disease. Obsessive Compulsive Disorder (OCD) symptoms mimicked autism but patient suffering from OCD developed communication skills. Autism is common disease that occurs to children that affects the neurological system of the body (Fredericks, 2008). It could be stereotyped by difficulties in expressing oneself verbally and non-verbally, lack of motivation, lack of enjoyment, repetitive behavior such as rolling of the head, lack of empathy, self-injury like self-pinching and unusual social development are among the common symptoms of Autism. Autism patient have some remarkably, complex, strong unusual abilities whereby an individual has strong memorizing skills and other rare extraordinary

Individual Behavior and Communication Essay Example for Free

Individual Behavior and Communication Essay The Walt Disney Company was established in 1923, by Walt Elias Disney and his brother Roy. The two brothers founded the organization on big dreams and determination. Their primary goal was to make people happy and provide quality entertainment. The Disney organization has been around for over 85 years. The core ideology of the Disney Company promotes a source of guidance and inspiration. The core values and mission of the company is what the employees base their foundation on. Attitude and behavior is attributed to the core values of the organization. The values that Disney represents are maintaining strong innovation, maintaining high quality services, and striving to achieve quality products. The underlying principles innovation, quality, community, and storytelling are what the Disney organization symbolizes. Walt Disney worked very hard to provide the community with an outstanding organization. Anyone who is affiliated with or working for the Disney organization is expected to maintain and be held accountable for the same high standards that Walt Disney founded his organization on. Disney provides quality entertainment for everyone. In order for visitors of the park to receive a memorable experience employees must undergo a vast amount of training. The Disney Company has created a culture in which their employees are valued as individuals and as part of a team. Disney believes you can have happy guests only if you have happy employees. (http://voices. yahoo. com/the-magic-disneys-organizational-behavior-concepts-550698. html). This is one example of organizational culture. Communication within an organization is the key to making any company successful. Disney believes that if the work environment is comfortable mployees will feel free to share their thoughts and ideas, and speak their mind. This is turn can lead to generating creative ideas. Employee participation ensures that everyone is working toward achieving the same goal of providing quality service and a memorable experience to park visitors. It is plain to see that Disney demonstrates diversity and empowerment.

Far from the Madding Crowd Essay Example for Free

Far from the Madding Crowd Essay He admits to Bathsheba at the beginning of the novel that, But I cant match you, I know, in mapping out my mind upon my tongue. He is not a man of words, unlike Troy and Boldwood, but proves that actions can speak louder than words. He is unable to speak the flattery that Troy can, or be as persistent and persuasive as Boldwood is, but in his devoted actions to Bathsheba, by being the hard and diligent worker that he is, he is rewarded in the end, by giving the opportunity to offer Bathsheba the love that he had talked of to her when he had first met her. In contrast to Gabriel, Francis Troy is a man who appears to understand only what he can get out of love. He does not believe in treating women fairly, and which is expressed as he says, treat them fairly and you are a lost man, when referring to women. Hardy also writes about his consistency when telling the truth; He was moderately truthful towards men, but to women he lied like a cretan. By lying to women he found it easy to get what he wanted, as Hardy describes him; he spoke fluently and unceasingly. At the beginning, Hardy remarks that a womans greatest fault is her Vanity. Troy, as he possesses such ease with the words he uses, has learnt that a womans weakness is her vanity, and knows that by flattering them he can get what he wants. This is precisely what he did with Bathsheba, and like her, he felt some sense of triumph when he saw that he had succeeded in weakening the women he flattered, as she did with the men she flirted with. However, instead of making the women he met feel confident, his flattery merely destroyed them, as they became dependent upon him to feed their vain needs. Troy did not have the emotional sense of love, but instead he felt the physical attraction to the women he met. This meant that he only got involved with beautiful women, as it was their beauty that attracted them to him. Even after having left Bathsheba for so long, when he saw her again at Greenhill Sheep Fair, it was her beauty that found unexpected chords of feeling, to be stirred again within him The way in which Troy judged by appearances was perhaps inevitably the cause of his failed marriage to Bathsheba, because he had not got to know Bathsheba as a person, but simply looked at her, as a symbol of beauty. In some ways it could be said that he looked at the women as trophies that he had won. Troy was also a man driven by wealth. Bathsheba, who had come into wealth after the inheritance of the lease of Weatherbury Farm, would have been even more attractive to him as she now had money. We know that he was driven by money, as he used to bet on the horses, which put considerable financial strain on Bathsheba. This was probably the reason why he did not marry Fanny, due to her financial instability. Money was also the reason why he did not return to Bathsheba initially after landing at Liverpool, as Hardy writes, what a life such a future of poverty would be. This, unlike the love felt by Gabriel, was a selfish form of love, because he only ever though of himself. He had a very superficial view of love, which required wealth in order to make him happy. Troys opinions of love did not include the idea of commitment, and another reason for the failure of his marriage could be due to his womanising and flirtatious behaviour. We learn near to the end of the novel that his opinion of marriage is negative and he sees it not as the beginning of two peoples lives together, but as he says himself, all romances end at marriage. He also did not believe in the idea of equality, and shared responsibilities in a relationship, as he abandons Fanny with the great burden of an unborn child to deal with alone. This is probably due to his carefree opinion of sex, which he also valued as much as he did love. Troy did not value love as anything special, and this could be put down to the fact that he had a very unstable background, and an uncertain upbringing. His profession would also have something to do with his opinion of women, and as a soldier, he probably never had to deal with women and did not understand them. This is why he tried to possess them, and this destroyed them. Hardy has some very clear opinions that he wishes to get across to the reader in this novel. He uses the characters as tools, to create a picture for the readers, expressing his personal views on love. He rewards those characters that see love as a simple but precious thing, and he shows how much he admires Gabriel Oak for his powers of endurance, by rewarding him with Bathsheba in the end. In contrast, he punishes those characters that take love too lightly. An example of this is the attitude of Troy which end is death in the end. Hardy warns us of the great power of love and how dangerous it can be. The obsession that Boldwood felt for Bathsheba, is another feeling that he condemns, and shows how life can be ruined because of obsession. This is shown by the lifelong imprisonment of Boldwood. Hardys opinions of love are really exposed at the end of the novel, when he describes his own thoughts about how truelove can develop. He uses Bathsheba and Gabriel as an example of how true love can develop. They were tried friends who enjoyed good-fellowship and comraderie. The main message Hardy is trying to get across to us is that love cannot hide behind a fake face. He writes that in order for a successful relationship to take place, you must know the rougher sides of each others character. This is the love Hardy describes to be the only love which is as strong as death- that love which many waters cannot quench, nor the floods drown.

Problem Of The Piazza D Italia Cultural Studies Essay

Problem Of The Piazza D Italia Cultural Studies Essay With public space or areas we usually mean roads, streets, squares, beaches and parks, but also free accessible government buildings and public institutions are part of public space. The moment public areas have been formed they have been a platform for gathering people and groups from different origins. It is a place where people can meet socially and exchange ideas. Public spaces play a social as well as a political role in society and are the mirror of this society. (Carr et al.,1992) Creating such places has always been a point of discussion from the beginning. Especially since the 20th century public areas went through major changes. It is therefore that their role and existence in the future are in the 21st century more than ever a point of discussion. These discussions have started with the arrival of modern times. In this period there have been realized different public spaces which each in their own way have given a contribution to these discussions. There are some creations which are very successful, but also some projects which are less prosperous. Within modern time we can distinguish different periods of style and of movements, of which the post-modern style is a good example. Piazza d Italia in New Orleans, Louisiana, designed by Charles Moore, is such a public space project of post-modernism. From the beginning until the very present there have been different discussions in architectural society as well as in public circles about the role of the Piazza dItalia as a public area. The Piazza knows some restrictions within the way the design has been realized, which causes that people do often feel that the square cannot be experienced as a public space. In this essay there will be researched what causes the hidden problem of the Piazza d Italia. The square often gives an isolated and estranged impression toward its users. The reason for this can have different causes. That is why it is important to research with this essay why en how the Piazza gives the impression of isolation and strangeness and also why the visitors do not experience this square as a real public space. Ultimate goal is to find out on which parts there have been discussions in the past and, more important, during the post-modernism period and if these discussions are still up to date with the present 21st century. The structure of this essay is as follows: within this research it is important to know what postmodern architecture really means. In the first part we will get into detail by looking at the beginning of this period, the characteristics and to what extent this period differs from the modern architecture. The second part will then describe the Piazza d Italia. First of all we will look at the ideology and ideas of Charles Moore about its role as a public space within society, referring to his essay: You Have To Pay For The Public Life from 1965. The next step is describing the original design of the Piazza and subsequently the most recent result of the design. In the third part of the essay we will, according to the book Architectural Positions, compare the recent Piazza d Italia with the various themes and essays as written by different architects. We will look into the differences and similarities between the Piazza dItalia and the theories in the book Architectural Positions. In the final part of the essay there will be the conclusion which will summarize the result of this essay and where the conclusions about the problem of the Piazza dItalia will be designated. Postmodernism In this part of the essay we will look into the meaning of postmodernism as a style within architecture. Also it is important to know how postmodernism has taken shape, its charactistics and in what respect it differs from modern architecture. While answering these questions we will use the book Architectural Position and the Western history of architecture. Postmodernism is a style within the architecture which has formed around 1960 as a response to modernism. Modernism is characterized by very straight, functional designs, without any ornament. According to reviewers this led to a certain extent of uniformity. Postmodern architecture however characterizes itself by its free shapes, fanciful details and references to the past. Postmodernism is since the eighties on the rise and has an important position within the modern-day architecture. According to the Dutch philosopher Rene Boomkens there are four historical and philosophical stages of modernity which have eventually have led to postmodernism: The first one starts in the mid-nineteenth century, when new inventions, scientific breakthroughs, and the rise of industry inspired amazement, but also a distinct sense of ephemerality (Avermaete et al., 2009). The second stage, between the two world wars, the liberating and progressive potential of modernity was strongly emphasized. Scientific and technological advances inspired profound confidence in the perfectibility of society and the progress of culture generally meaning Western culture. Modernity was experienced as distant from the past and aiming at the future (Avermaete et al., 2009). The third stage of modernity had a more diffuse character. It showed both regressive and progressive tendencies and reached its apex in the late 1960s, with the sexual revolution, and the Paris protest of May 1968 and the Amsterdam Provo movement. One key feature of this stage was the emergence of the welfare state and mass culture, resulting in growing economic prosperity and social mobility, but also in an increasing process of individualizations (Avermaete et al., 2009). The fourth stage is postmodernity. The difference between modern and postmodern architecture can essentially be reduced to the use of ornaments, embellishment, local specialties and rich details from which the modern architecture has taken a distance. But we do see them in postmodern architectureà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Piazza d Italia Regarding this research we will take a look in this chapter at the Piazza dItalia in New Orleans, designed by postmodern architect Charles Moore. In his essay: You have to pay for the public life, 1965, Charles Moore starts a discussion about the role of Disneyland as a public space. Charles Moore describes Disneyland as a very important and successful place, offering possibilities to the changeability of public environment. He describes how in this fantasyland full with dreams, stories, small and large dramas, visitors get the possibility to recreate, watch, and be watched in this area. Also Charles Moore deems the success of Disney is due to the fact that the designers of Disneyland used historical buildings and public places to recreate a world with which visitors can identify themselves and a space which they can create as their own. The fact that visitors have to pay a fee at the entrance to get into Disneyland, guarantees that Disneyland as public space will stay clean and tidy and that there is no place for junks and vagabonds, according to Charles Moore in his essay. Also Charles Moore discusses in his essay the rise of privatizing modern American cities, like floating groups of islands, which can only be reached by car, and how these cities miss the re-imagination of the public qualities which Disneyland creates. During the seventies Charles Moore tries to learn a lesson from his admiration for Disneyland and to use the positive qualities in his design for Piazza d Italia in the centre of New Orleans in America. Piazza dItalia is an urban public square in the centre of New Orleans, Louisiana in the United States of America. It has been designed in 1978 as a social gathering centre for the Italian community, which lived there in large numbers during the seventies. Charles Moores design consisted of a city block which contained an already existing high office tower and around this block he designed a single-floored building where different activities, publicly as well as commercially attached to the American Italian community, were housed . In the middle of this building there was a round square with lots of decorative motives and ornaments, with a wide range of influences from Egyptian to Art Deco. From the design we can easily conclude that Charles Moore, like in Disneyland, uses historical references to stimulate a feeling of re-imagination with its visitors. Already from the beginning Piazza dItalia, as an urban public space, was confronted with problems regarding further developments. It appeared that it was impossible to find public or private investors who would be prepared to pay for further development and realization of the square. The result of this shortcoming of investors led to a totally different Piazza dItalia of the year 2012 than was meant by the original design, because only a part has been realized of what Charles Moore has designed. This square consists of a revolving plateau with tiles in different shades of grey, light and dark, which like an amphitheatre draws the attention to the fountain, forme d as in an Italian landscape, surrounded by bright coloured concrete pillars. Furthermore the square holds a belfry as an entrance at the south side and at the north side there is a passage which reminds of a keyhole. The square is located at the foot of the office building and is surrounded by streets and parking places. As a result of the unfinished state of affairs the Piazza dItalia is also known to be named the first postmodern ruin. Themes In this chapter the most recent result of the Piazza d Italia will be criticized and be searched according to a few themes from the book Architectural Position combined by Tom Avermate, Klaske Havik and Hans Treeds. As described in the introduction, Piazza dItalia gives an aliented and isolated feeling in regard to its environment and this results in that people do not feel it as a real public space in which one can recreate. To find out what the problem is the Piazza will be discussed and compared on the basis of several themes from the book Architectural position. The first theme is the definition. The essay of Adriaan Geuze will be reviewed and there will be made a comparison between the ideology of public space by Adriaan Geuze with the Piazza dItalia and in what ways there can be found similarities. Adriaan Geuze writes in his essay Accerating Darwin that Public space must challenge, provoke and disorient, he argues that only when the users of urban spaces are given an active role and can make spaces in the city their own, its possible to speak of a significant urban experience, a real public sphere. In this essay Adriaan Geuze describes the Maasvlakte near Rotterdam to explain his conviction about the definition of public space. The Maasvlakte is an industrial area and as such part of the port area of Rotterdam. This area has been described by Geuze as an unprogrammed public space which gives its users the opportunity to recreate and to make the space their own. This withstanding the fact that this area never was meant to be recreational, but is actually in use by industrial factories and warehouses with a lot of heavy truck traffic. According to Adriaan Geuze the Maasvlakte is the ultimate public space for its users because they are totally free to use the space in their own way, since they are not restricted and isolated by defined and assigned spaces. Also Adriaan Geuze says in his essay that ÃÆ' ¯nterventions in public space, or rather, in the public landscape, should no longer be focused on generating greenery, the real challenge is to create space and textures for city dwellers to colonize in their turn. Nature can play a role in this but is not a priori the main role. If we should make a comparison between the essay of Adriaan Geuze and the Piazza dItalia in its present situation, the conclusion can be made that the Piazza does not suffice at all to the ideology and ideas of Adriaan Geuze. The Piazza is too programmed because it is surrounded by parking lots and office buildings. Furthermore the square itself makes a statement with its appearance. Therefore there is no freedom for visitors to create their own and to recreate. If the square had been developed according to the first design of Charles Moore, than indeed it would have given this space, combined with surrounding activities. This would have given visitors the feeling of freedom. The square would have been surrounded by locations and activities, which would have strengthen the picture of an Italian oasis in the busy American grid structure. A place to go to happily, escaping the city. Also Adriaan Geuze states that nature itself can help with improving the qualities of public space. However, with the Piazza we can establish that, while the square is unfinished, there is no way of using nature to embellish the space. The second theme is Monumentality for which we use the essay The Monumentally Informalby James Stirling, 1984. In this essay Stirling connects the question of monumental to a buildings ability to communicate with larger social groups. Convinced that a public building should be monumental as well as informal and populist, Stirling categorizes his realized projects in two terms: abstract and the representational. Abstract is being the style related to modern movement and the language derived from cubism, constructivism, the Style and all the ism of the new architecture. Representational is being related to tradition, the vernacular, history, recognition of the familiar and generally the more timeless concerns of the architectural heritage. When comparing the Piazza dItalia with the vision of Stirling in his essay, one can conclude that it is better to place the Piazza in the category representational. The square refers in an exaggerated way to historical references and traditions, while the category abstract is totally absent. The absence of the Abstract is maybe a reason that the square is no t being experienced as a modern monument, because it simply does not have its own character in which one can recognize its era. Instead we recognize the square more or less as a historical ruin. Historical ruins draw attention to the visitors, because they have a story to tell and their own rich history. Generally ruins are an attraction as such and are public places for which one has to pay to visit, like Charles Moore describes in his previously mentioned essay Disneyland. However, as a ruin Piazza dItalia sadly misses its back-up story and history, so it cannot be an attraction in this relation. Conclusion In the context of this essay the question has been made why the Piazza dItalia leaves such an isolating and estranged impression, causing it not to be a public space experience. In this conclusion it will be emphasized that this essay is directed to the most recent result and not to the original design of Charles Moore. In the three parts of this essay there has been research to the various opinions and ideas of other architects to be able to answer the research question. As a result of this research there can be concluded that the reason why the square is not a success, can be related to the fact that the square is a strange element within an urban environment, with contrasting contexts. We can also conclude that the square is a by all means a presence because of its image and looks, without possibilities for visitors to recreate and make the space their own. As James Stirling describes the role of public buildings in his essay, a public space should be abstract as well as having av ailable representative qualities. The fact that the square looks like a ruin, without any associated (historical) characteristics, leads to alienation. Furthermore the square presents many historical references, which are completely out of context and are clearly unfinishedà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. The English architectural critic Charles Jencks pointed out that the quality of the square resided in the fact that it appealed simultaneously to at least two groups: to architects and an engaged minority that are concerned with architectural problems, but also to the broad public or visitors that are interested in questions of comfort, of traditional building methods and lifestyle. This combination of popular and specialist elements and images were the ideal recipe to reconcile the tension between the architect and the users of public space. AVERMAETE, T., HAVIK, K. TEERDS, H. 2009. Introduction. In: AVERMAETE, T., HAVIK, K. TEERDS, H. (eds.) Architectural Positions. Amsterdam: SUN

Importance of Vision and Mission Statement

Importance of Vision and Mission Statement The vision of any organization at some future time shows very small image of any organization. Normally it is make or set for the organization, that what is the organization plans for future or upcoming, basically the purpose of vision to find something. Mission statement shows the exact purpose of the organization. This statement is primary objective of the organization to show the plans, aims and programs of the company. A mission statement is bit different from the vision statement. Values are the basically principles of thoughts which help us to understand and predict an individual or group level actions. Normally values of any organization define and describe the nature as well as stand for the organization, to operate the organization it establishes, the rule of conduct it describes the organization values in a very authentic images that how you will easily apply on a running organization. According to Weyerhaeuser what a vision statement means in the introduction to the companys statement, our vision and our values. An organization vision statement present the upcoming or future desire which is valid and it should must be go on and never ever should be change with each cycle of an organization. According to Meridian Bancorp our vision is meridians statement of core values that defines the companys culture and the meridian way of working. According to Stephen Covey if you dont set your goals based upon your Mission Statement, you may be climbing the ladder of success only to realize, when you get to the top, youre on the wrong building A clear mission statement also focus on what are the advantages which is you are offering to your patrons as well as consumers it also tells you exact purpose of your organization. Benefits/Importance Of Vision Mission Statement A good mission statement is like a born of success for the organization. It is very for the companies to find out the ways and also do the regular confirmation whether company or organization is on the right way or not. A purpose of a clear mission statement to an organization to align the people as well as merge all the individuals activities in to the group. It also tells to the organization employee whether they are doing work is important or worthwhile. A clear statement describes the importance of work to the organization. It can change the thinking for the improvement of the organization and give the ancillary customer services to their customers. Mission has the value that it gives the change in any organization from time to time. Normally mission statement of any organization describes the primary objectives as well as purposes. The primary function of this statement in the company is internal to evaluate the business key and company success as well as stockholders and team of leader. The purpose of vision statement to define the company purpose, this statement do not measure the bottom line of the company but vision statement measures the values of the company as well as values tells to the company leaders how things should be done. This statement is also communicates the aims and values of the company. Vision statement gives direction to the employees that how they can provide their best and ancillary the customers Vision and mission statement helps to the company where company wants to go, these statement very helpful to focus that what is done and what should be done. Mission and vision statement gives high energy to the company for attain or set the goals, these statements requires a lot of time to write, through mission and vision statement you can easily achieve the values. A mission statement without vision statement is like nothing. Basically a mission statement defines the proper aim and activities of the company which is very important for its vision. The aims of both statements are to address and achieve the important and major goals of the company or organization. It is very hard without vision and mission statement for any company to achieve their goals or aims. So these statements are the born of the companies. Another important benefit of the mission and vision statement also helpful to visible companies strategic plans, these statement have all the vital mechanism for the future propel of any company. Both statements are very helpful for guiding and communicate in the company or organization. Mission Vision Statements Communication Adoption By The Staff The executive of any company visibly defines the mission statement to all the staff. The seniority leaders of any company defines the vision statement which is properly based on market review, satisfactions of consumer as well evaluate the capabilities of the company.,/ The vision of the company is very simple, little and comprehensive to all employees of the company. The vision and mission statement undoubtedly and simply communicates to all employees about their jobs and performance. Mission and vision statement is very helpful and guide to all employees to achieve the goals. When the senior leaders of the company change these statements they also tell to their employees how to achieve the goals and ancillary of customers. Many companies have different channels to communicate to the employees and through these channels they dedicate company vision and mission to their employees. In some circumstances vision and mission statement also communicate between employees and chief executive officers. These statements are also very helpful to improve the staff performance as well as give training to the staff. Many companies call the meeting to the all employees and tell about the vision and mission statement. Staff through vision and mission statement can easily understand their job and better perform. These statements is also obliging to the promotion of the staff Basically vision and mission statements ancillary the staff, improve the work, and very helpful for staff. Implementation Of Vision Mission Statement On Different Programs Corporate Strategy The corporate strategy starts through vision and Mission statement can b accessed by culture, core values and its core values on which it competes. Mission statement tells where stands of the corporation in present, and the purpose of vision statement is it shows where will be the corporation in future. Mission statement describes us that what we want to do as well as who we are? It states about the capabilities, future targeted customers and future line up. Long term decisions are described in strategic visions. It tells about the corporation future plannings i.e. the technology prospect and targeted location. To depart yours self from competitors, mission and strategies plays a crucial role and defines its mission for the future. Strategic Investment Plans It is accepted worldwide vision and mission statement are very effective and vital for the strategic planning of any company. The strategic plans and mission statement of the company to check and determine about the unity themes and also improved the response which come from customers and shared vision, and pass this information to the company executives are responsible to implement this vision for achieving their goals. This is very helpful to the company strategic vision and investment to promote the value of the company or business. The another advantage of this is very suitable for the decision making of the company purchase as well as this exercise you can easily implement on the new management of the company. This exercise also ancillary the new management and gives them to time as well as good opportunity to understand the investment values and about the cost saving. This will help to evaluate the company effectiveness and efficiency. Vision and mission statements state the company or business how you invest and after invest what you will get. Basically these statement is also very help to create the plans of investment and strategy of the company. The company can achieve the goals and aims with the investment. These statements are the born of every plans. Such kinds of statements give you core ideas and the purpose of your business and company. Tesco Example Now a day Tesco is going to develop economically new towns in the United Kingdom. So the vision of Tesco in investment and strategic plan is to generate new supermarkets, new housing, cycle tracks, visitor centre etc, with the help of this vision Tesco can easily achieve their goals and aims, which will increase the Tesco profit, so vision is very helpful for investment planning and strategic planning as we saw in the Tesco vision. Constant Change The constant change is not occurs in vision and mission statement for many years. It changes in such circumstances when significant change seem is essential. The new vision and mission statements design the company executives. If you are thinking to change vision and mission statement of your company first you should have to change your planning because vision and mission statement varies or relies on your company planning. The vision and mission statement arises in the meeting of management when they are discussing about the strategic planning of the company. Such sort of statements shows the whole position of the company and where the heading of the company. Vision and mission statements also describe company matters and what company is acting as a control centre as well as what do not do the company. Mission and vision of the company constantly focuses for all the managers as well as it shows the direction and hold or maintain when in some circumstances the individual objective are changed. So constant change in vision and mission statement is bit tuff. Example Constant Change In British Airways In 1997 British Airways launched a new mission statement after a brief discussion with the employees, the management of British airways replaced an existing mission statement, existing statement which is introduced in 1995 to accumulate privatization. Many employees of the company were train and doing their exact jobs. The new mission statement of British air ways quote its basic challenge which the company is facing. They added its new mission statement given below. Ancillary of customers. Consumers desires. The climate of global economic. Competition challenge. Basically we shall say it is the change of mission, strategic plans and vision. The purpose is to make a plat form which lead for the future of the company. The merger of vision and mission statement is very important for those large companies in which staff and managers have right to make decisions themselves, without any permission from seniority management or headquarter of the company. If every member of the staff knows what and where is the purpose of our company, therefore company can easily achieve the goals and objectives. These statements help creating the aims, goals, and target as well as very important to constrain company short term plans and set the budgetary trade off to gain the company long terms goals. Conclusion As the above discussion of vision and mission statement, I conclude that vision and mission statement is very essential for the companies, without vision and mission statement companies have not the goals if there is no goal, how companies can be survive or formulate. As we saw vision and mission statement is a born of every planning and strategy of the companies. These statements also motivate the staff and guide them about their jobs. However we can say that vision and mission statement are the base of the companies. Such kind of statements is very important and very helpful to evaluate the companies or organizational values. However we can judge that without mission and vision statement companies are like flat or prone. Bibliography and References Mary Morel (2003), Promote Your Business: How to Write Effective Marketing Material for Your Small Business, illustrated edition, Allen Unwin, p.4. Jeffery Abrahams (2004), The Mission Statement Book: 301 Corporate Mission Statements From Americas Top Companies, Rev Sub edition, Ten Speed Press, P.16. Hugh Secord (2003), Implementing Best Practices In Human Resources Management, Toronto: CCH Canadian, p.269 William J.Rothwell (2009), Practicing Organization Development: A Guide for Leading Change, 3rd edition, Jossey Bass, p.150-151. Peter Mears, Frank Voehl (1995), The Executive Guide to Implementing Quality Systems, 1st edition, CRC Press, p.32. Mark Graham Brown (2004), How to Interpret the Baldige Criteria for Performance Excellence, 13th edition, Productivity Press, p.106. John Miltenburg (2005), Manufacturing strategy: How to Formulate and Implement a Winning Plan, 2nd edition, Productivity Press, p.241. Michael Coveney (2003), The Strategy Gap: Leveraging Technology to Execute Winning Strategies, 1st edition, Wiley, p.160. Julie Hyde, Frances E. Cooper (2001), Managing the Business of Health Care, illustrated edition, Bailliere Tindall, p.101. Nigel Evans, David, Campbell, George Stonehouse (2003), Strategic Management for Travel and Tourism, 1st edition, butterworth-Heinemann, p.17. Emil Angelica (2001), Crafting Effective Mission and Vision Statements, Saint Paul, Minn, p.4. Cynthia Weishapple (2001), Introduction to Legal Nurse Consulting,Delmar Cengage Learning, p.71-72 Marieke K. De Mooij (2009), Global Marketing and Advertising: Understanding Cultural Paradoxes, Third edition, Sage Publications, p.270.